· Marketing  · 1 min read

A Simple ROI Framework for Digital Marketing

Align campaigns to revenue with clear targets, tracking plans, and weekly review rituals.

Align campaigns to revenue with clear targets, tracking plans, and weekly review rituals.

Three pillars

  1. Target: define CAC/LTV, SQLs, or ROAS per channel.
  2. Track: GA4 events, UTMs, offline conversions, CRM sync.
  3. Tune: weekly creative tests, bids/budgets, landing-page CRO.

Outcome: fewer vanity metrics; more predictable pipeline.

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