· Marketing · 1 min read
A Simple ROI Framework for Digital Marketing
Align campaigns to revenue with clear targets, tracking plans, and weekly review rituals.
Three pillars
- Target: define CAC/LTV, SQLs, or ROAS per channel.
- Track: GA4 events, UTMs, offline conversions, CRM sync.
- Tune: weekly creative tests, bids/budgets, landing-page CRO.
Outcome: fewer vanity metrics; more predictable pipeline.
MMA Technologies Pvt Ltd